I built The Urban Yogi from zero. Award-winning. Series A funded. Scaled it across the GCC region.

Before the consulting work. Before the advisory clients. Before the commercial architecture frameworks. I did the thing most advisors only theorise about -I built a brand from scratch, in one of the world's most competitive retail markets, and proved the model worked.

The Urban Yogi was a sustainable DTC retail brand launched in Dubai and scaled across the Middle East. It was built without a playbook, in a market that had no established template for what a sustainable lifestyle brand could look like in the Gulf.

It won awards. It secured Series A funding. And it taught me more about consumer trust, retail infrastructure, and what it actually takes to build something people believe in than any consulting engagement could.

The Urban Yogi is currently not active — but the operating experience it gave me is woven into everything I do for clients today.

Interior design magazine cover featuring a man sitting on a chair in a room with green wallpaper and a tall orange lamp on the left, and a woman with dark hair wearing a blazer on the right page of the magazine.
A woman with short brown hair, wearing earrings, a pearl necklace, and a white embroidered top, smiling at the camera in front of a display with colorful cushions and a sign that reads "The Urban Yogi."
Two women smiling and holding shopping bags in a store with mannequins and clothing displays in the background.
A vintage upholstered armchair with red, black, yellow, and pink pattern is placed on top of stacked wooden pallets. Behind the chair, there is a mural of eyes, and to the right, part of wooden artwork is visible.
Streetlamp with two banners advertising The Urban Yogi, with text in English and Arabic, promoting discovering more on the 1st floor near Vox Cinemas.
Promotional advertisement for The Urban Yogi loyalty program, offering 30 AED credits and 5% to 20% cashback, featuring a colorful, patterned armchair.
Blurry interior of a craft room with shelves and colorful decor, overlaid with the text 'Recreating culture through craft.'
A woman in a blue dress sitting at a table with a plate of pizza and a glass of red wine in a colorful, decorated room.
Colorful patchwork sofa in a newspaper article about design and decor
A magazine spread featuring a woman sitting on a bed in traditional Middle Eastern attire on the left page, and images of colorful furniture, artwork, and decorative items on the right page.
Collection of decorative ceramic plates with colorful and intricate patterns displayed on a flat surface.
Interior of a colorful, artsy store or gallery with furniture, wall art, and decorative items on display.