I’ve spent my career building bridges between regions, industries, and communities.

ABOUT NISHA

I help brands scale across APAC and MENA by connecting culture, commerce, and technology.

With over 20 years of building media businesses, leading go-to-market strategies, and advising global brands, I’ve worked across OOH, broadcast, digital, retail media, and adtech — driving revenue, growth, and transformation for some of the world’s most ambitious organizations.

Today, I advise companies, boards, and founders on how to navigate disruption, build high-performing ecosystems, and unlock new growth in emerging markets.

From launching The Urban Yogi, a sustainable DTC retail brand that scaled across the Middle East, to leading programmatic innovation at The Trade Desk and heading commercial growth at Augustus Media, my work sits at the intersection of storytelling, technology, and scale.

Today, I lead Augustus Media’s Qatar business and advise global clients through SilQRoute Consultants — helping brands design market-entry strategies, launch retail media networks, and build social-first platforms that grow revenue and relevance.

As a board member of the Mobile Marketing Association (MMA), I also work with industry leaders to shape global marketing standards and advance the future of digital media across the region.

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  • ‘‘Where other people see rubble, I see tonnes of opportunity’’

    Yours Truly

  • Maybe you want to launch a business

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  • Maybe you want to turn a hobby into something more

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  • Maybe you have a creative project to share with the world

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